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    « Think you know who the small business owners are? | Main | Mind Maps For Small Business »

    September 21, 2006


    Michael Stelzner

    Hi Stephanie;

    Sometimes the free does not need to be a product, but rather a report or white paper. In the business-to-business world this is very common. Give away a well crafted document that educates and persuades.



    I think you make an excellent point here. Free products can definitely be a marketing boon if the business owner takes some time to figure out exactly what he or she will do to enhance the product, as you said. If business owners just start giving stuff away without rhyme or reason, then yes, there likely will be problems!

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