Bob: Long a staple of small and medium business marketers, the e-newsletter may be on its death bed according to the small business consultant Warrillow .
What's killing off the once favored e-newsletter? RSS. Real Simple Syndication. It's part of the new social media marketing tools you now have at your disposal. RSS works both as an outgoing and incoming content tool. For example, you can tap the power of RSS by becoming a content programmer. If your customer is interested in a product or topic of yours, he can sign up for the content about that topic and have it sent to a feed aggregator like Bloglines. Services like Bloglines collect the requested feeds in one place to be read when convenient. Every time the content is updated it's sent to Bloglines and is ready and waiting when the subscriber wants. No searching required. RSS is a huge time savings for busy business people.
RSS also works if you or your company is seeking information. It allows the consolidation of important information from other companies presenting it in a quickly assimilated format.
Recent Comments