Bob: One of the most powerful new social media marketing tools are short audio or video clips. A business associate in the mobile communications industry recently sent me a link that was a real eye-opener, underscoring the power of video and end-users. http://www.mobilitysite.com/2007/01/video_1st_look_imate_jaq3_pocket_pc_phon.php
The 18-minute video on YouTube is an un-boxing of i-mate's new JAQ3 Pocket PC Phone by an online blogger/product reviewer. Though the lighting was poor and the audio marginal, I sat transfixed at the implications of what I was seeing. This guy literally showed the box, turned it around, unpackaged the contents, and proceeded to walk the viewer through all the contents of the box, making comments (good and bad) about what he found. Towards the end of the video, he popped in the battery and fired up the phone showing off some of the features as well.
To tell you the truth, I don't remember all of the good and bad comments, but this guy's opinion was informed, straight up, and honest. This was business reality video. This was a reality case study. This was digital storytelling. This was credible, believeable marketing. This was so simple, it was powerful.
See any applications for this kind of approach with your products and services?
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Posted by: buy essay | September 21, 2009 at 06:50 AM
Hi,
Good way of marketing.
Posted by: Online Business Plan | June 07, 2010 at 09:27 AM