Bob: Recently OPEN American Express did a survey among 625 small business owners asking which business skills they would like to develop further. Not surprising, the two top responses were customer service and marketing/sales.
Social Media Marketing tools can help you do both, better.
Social Media by definition is about getting closer to your customer and prospects. A variety of new social media marketing tools allow you to know about, listen to, and respond to web-based conversations that are going on about your company and products. It follows, then, if you know customers and prospects better, you can service them better.
As for marketing and sales, social media marketing tools are a boon as well. They help build awareness and preference about your products and services, a precursor to making any sale. These new tools help you communicate more directly to prospects and customers, who, in some cases, are nearly impossible to reach with traditional marketing activities.
Though the OPEN American Express survey was aimed at small businesses, companies of any size realize that better customer service and marketing can always be improved.
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