The Marketing Message Blog

Are you niche enough?

I'm guest blogging at Online Marketing World whose conference is on Oct. 3. Check out "Are you niche enough?" if you're interested.

Think you know who the small business owners are?

An interesting study by Experian defines a segment of small businesses as "microbusinesses: 25 employees or fewer than $10 million or less in annual sales."  They find that 'incorporated business owners have 35% higher incomes; and are 2.62 times more likely to have sales of $5 million or more compared with unincorporateds."  The key here is that since 'incorporateds' tend to grow more quickly, it may be wise to create a niche that targets this audience.  Don't assume that since it has an 'Inc.' after it's name, that it's a large company.

Niche marketing is crucial; getting it right may be the difference between a hit and a miss.  Forget what you think you know about your audience and look with a fresh eye to determine if you are missing a new target segment.