Do you feel that your product or service is so unique that you just aren't sure how to find your customers? In my Mindjet newsletter column this month I present a case study about How to find the perfect customer for your product.
In the article you'll find a link to a mindmap template you can use to help find your perfect customers.
Check out my February column called "Create a Mailing List Building System with MindManager Pro 7" in the Mindjet.com Monthly Newsletter.
It shows you how to use a mailing list to take your successful business to the next level and includes a map template you can use to build your own system.
If you use Mind maps, check out my new Mindjet newsletter column where I have a free MindManager 7 dashboard template you can use to track your company's buzz.
Also, if you're so inclined, fill out the form in the column to tell me about your online marketing issue. If I choose your issue, I'll create a free mind map to show you how I'd deal with it and it will be published in the newsletter. Also, let me know if you use the buzz tracking dashboard and if you have any feedback.
Anyone who has read my blogs or looked at my website knows that I think mind mapping is an essential tool. BusinessWeek Online, Sept. 25th, has a short blurb called "A Mind Map From IDEO'S David Kelley." He sums up the use of mind maps perfectly when he says, "When I want to do something analytical I make a list. When I'm trying to come up with ideas or strategize, I make a mind map."
Small business owners often find themselves having to strategize alone—no big staff, no input, just a blank page and a bunch of ideas. If you face this on a regular basis, a mind map will help pull out the information you need to create a plan and build an effective strategy.
I have some samples on my website I call DigiMaps. Take a look at them, teach yourself the very easy process and you'll see that it can help you create a solid strategy in half the usual time.
Mind Maps are not a new invention, they have been used for over 30 years. Tony Buzan is credited with developing the process. With the advent of software that makes it easy to create and share, mind maps have experienced a resurgence. I use them for everything, planning clients' website redesigns, project management, the works.
Here is a link to a mindmap I created with a colleague to help plan a teleseminar. The great thing about mind maps is that they show you the big picture and the details at the same time. You'll note that you can see how all the pieces fit together and how revenue will be generated. They are easy to do and a paper and pencil works too. Try it and let me know how you used it to help you reach your business goals.
Technorati tags: teleseminar mind+map
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