Social Media Marketing Strategy

Along the social media marketing continuum I believe we are at the point where 'Web 2.0' and 'social networks' are no longer apart from the net as a whole. 

All social media channels open a line of communication between you, your audience, colleagues and friends.  When you are creating a marketing strategy, you need to think about the response of all of these constituencies across channels.  There are people who will see you across blogs, FB, Twitter, etc. All your branding and content needs to be consistent.  Everything works together (or it doesn't).

Here are three questions you should address when building your strategy:

1. What can I contribute that will be of real value?

2. How can I share what I'm doing without a 'hard sell' ?

3. Is this channel a place I am connecting with collegues, friends or customers or some mix?  How can I make sure all these constiuencies are served?

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