The Marketing Message Blog

Listen to all my book tour "Web Marketing for Small Business" podcasts

My book tour for "Web Marketing for Small Businesses" has finished it's first leg.  Thanks to moderator and host Elizabeth Marshall at AuthorTeleseminars.com you can listen to all of the podcasts here:

http://www.authorteleseminars.com/stephaniediamondrecording.html

Guests include:

Michael Port, author of Book Yourself Solid and Beyond Booked Solid

Roger C. Parker, bestselling author and founder of Published and Profitable

Andy Wibbels, author of Blogwild! and Marketing Manager with Six Apart

Lorrie Morgan-Ferrero, copywriting expert and founder of Red Hot Copy

Shama Hyder, online marketing expert and founder of After the Launch

Simplicity and Focus

In the July 14th issue of Btobonline.com, Kate Maddox has an article called "Integration the big topic at BMA Show"  (BMA refers to the Business Marketing Association.) 

She reports that a key issue was "integrating organizations to most effectively market to customers and prospects."  As online business owners, this IS, an will remain, the key to a successful business.  As Judith Sim, Sr. VP at Oracle said, "part of the trick of marketing is trying to explain what we do in a simple way." 

Understanding the audience, focusing on their needs and delivering what they want is what you need to focus on.  Forget the tricks, the hype and the jargon.  Spend each day getting to know your customers better through dialogue and engagement and you've got a solid marketing plan.

Visual Thinkers—This Means YOU!

Visual thinking, has been quitely sweeping through the halls of business picking up converts.  As a devoted Mind Mapper and visual thinking evangelist I was thrilled when Dan Roam's new book "Back of the Napkin" was released.  Many people profess to lack artistic skills and shy away from this topic.  But artistic skill is not what visual thinking is about.

Thanks to Elizabeth Marshall's AuthorTeleseminars.com you can hear Dan Roam discuss his book with thought leaders Seth Godin, Anil Dash and Rich Sloan.  You can't afford to miss this recording.  It will make you more valuable to employers, your own business and others.