The Marketing Message Blog

Summer Reading List-Gravitational Marketing: The Science of Attracting Customers

During the summer months I thought I'd share with you some business books I believe are worth reading and reflecting upon.  As with any reading list, it's personal and reflects the information I think is important for entrepreneurs and business owners. 

Luckily, I will edit out the time wasters, so you can pick from a list of titles with substantial heft.  The list is not in 'order of importance' since only you know what's important to you.  Hopefully you'll find the 'how' in these books, not just the 'what'.

"First up is Gravitational Marketing: The Science of Attracting Customers" by Jimmy Vee, Travis Miller and Joel Bauer. The authors have distilled a lot of good marketing information into well organized sections. 

Specifically check out Chapter 7 called "Create Irresistible Attraction" where they speak of 'The 'Golden Rule of Intergalactic Marketing is —Give value first."  They go on to describe what types of content you should think about. 

Web Marketing for Small Businesses—Free call sign up

Sign up for the next stop on my virtual book tour for "Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth."

It's July 22nd, 2008 with Lorrie Morgan-Ferrero and Shama Hyder. Click here to sign up for the free call

On Wednesday night we will reveal "How to Build a Compelling Brand on the Web and Attract an Endless Stream of Customers."

Our guests:

Laurie Morgan-Ferrero is a renown copywriter and founder of Red Hot Copy

Shama Hyder is an online marketing expert and founder of After the Launch 

Check this out! Mindjet Connect Service Launches Today

Having been a beta tester, I can assure you that the new Mindjet Connect  service is worth checking out.  It's definitely a life-changer when it comes to productivity.

What is Mindjet Connect you ask?  It's a new service from Mindjet.com that allows you to collaborate online and share MindManager software and workspaces with everyone you invite into your space. 

It's incredibly powerful AND easy to use.  If you care about better communication, collaboration and creative thinking then check this out.

Get Content. Get Customers. Get this book

Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today!

You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'

You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.

The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action

Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.

Free: Learn How to Create a 7-Step Action Plan for Marketing Your Book or Your Business Online

I will be the guest for the next Guerrilla Marketing Association Expert Interview with Roger C. Parker. This week's Guerrilla Marketing Association call takes place Wednesday evening, June 4.  between 7:00 PM and 8:00 PM

The topic is: Learn How to Create a 7-Step Action Plan for Marketing Your Book or Your Business Online. We'll be taking questions at the end, or, submit them ahead of time as comments or emails to Roger C. Parker. (Roger@publishedandprofitable.com)

Please join us!