The Marketing Message Blog

How to Find the perfect customer for your product

Do you feel that your product or service is so unique that you just aren't sure how to find your customers?  In my Mindjet newsletter column this month I present a case study about How to find the perfect customer for your product. 

In the article you'll find a link to a mindmap template you can use to help find your perfect customers.

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Novelty and Content 101

If you spend time thinking about what kind of content you should create for your customers, check out Why We're Powerless To Resist Grazing On Endless Web Data by Lee Gomes in the March 12th issue of the Wall Street Journal.

He discusses research done by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in what motivates the human need for information.  Gomes says that "When you find new information, you get an opioid (brain chemical) hit, and we are junkies for those." Biederman calls us 'infovores.'  (Note: This also explains the heavy use of the back button when you land on an exceedingly boring page.)

So what's the take-away from this?  I think it's as simple as— Don't be Boring!  Which you already know.  But somehow when you start to sell your product or service you start writing copy like, "Our product is known for it's maintenance-enhancing, all powerful widget-bending factors like none other."  Boring counts no matter what you sell.

Web Marketing for Small Businesses is almost here

I'm excited to report that my new book "Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth"  published by Sourcebooks, Inc. is almost ready to launch. 

More upcoming in future weeks on what's in the book and how it can help you.  I've taken everything I know about growing businesses online and turned it into 7 easy steps to get your business moving.  It's got lots of worksheets and tools to make it happen.

You can:

pre-order on Amazon

preorder on Borders

preorder on Barnes and Noble