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January 03, 2008

Capturing the Right Questions: A Plan

Now is a great time to formulate the questions you need answered to grow your business.  As the old saying goes, "everyone is an expert when you ask the right question."  It's important to note that you ask yourself questions as you go through your businessday.  For example: "Why are these products moving faster than those products?" "Why do I seem to get sales concentrated in the morning hours?"  Yet, if I asked you what questions you want answered about your business, you'd probably not be aware of any.  That's why you need to capture them!  They'll never get answered if you don't write them down.

As you go through the work day, resolve to make a list of all the questions you ask yourself.  Carry this list around and don't be lazy about adding to it.  At the end of the week, look at the list and see what patterns emerge.  Are you asking lots of questions about packaging?  How about returns?  Prepare a new list with all the questions grouped in categories and set up a time to answer them.  But, can you answer them?  If not, you need to figure out what tools to put in place to capture the information.  Once you get proficient at capturing and answering these questions you'll be on the road to really growing your business.

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Comments

Newt, thanks for saying so. I really admire your writing too! Looking forward to reading your upcoming book.
Stephanie

Newt, thanks for saying so. I really admire your writing too! Looking forward to reading your upcoming book.
Stephanie

Stephanie,
I loved this. It inspired me for one of the last chapters of the book--and yes, we're almost done.
I also blogged about it.
Thanks for being a chapter muse!
Newt

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