White Papers for Fun and Profit

If I told you I just read a fabulous book on white papers would you tell me to get out more?  Well I have and you should too.

Michael Stelzner's new book "Writing White Papers: How to Capture Readers and Keep Them Engaged" (see Required Reading List) is a great resource on a rarely covered topic. Michael knows white papers like nobody else.  He's written 100 for big names such as Microsoft, FedEx and Motorola.

What I like about his book is that it can be applied to more than just white papers, although the information about that is essential.  Typically, white papers are dry and boring.  Michael's book will help you avoid that fate. You can create something valuable that will help your company make a sale! Check out his sample chapter.