Blog Lab

Blogs and IT Professionals-What's the Impact?

If you market through your blog to IT professionals you'll be interested in a survey that knowledgestorm conducted of more than 4,500 users of their whitepaper download service.  They found that over 80% read blogs, with 18% reading daily; 33% weekly.   They conclude that "blogs are not only being read, they are...having signficant influence over b-to-b purchasing decisions"—53% in this survey.

If you were wondering if anyone was paying attention to your blog posts, stop worrying.  Not only are more IT professionals being influenced, they are commenting and contributing to blogs in higher numbers as well.  The key here is to figure out the right blend of information and product advertising.

What is the Blog Lab?

Welcome to The Blog Lab!   I'm using this blog to capture all the great information about blogs I collect as I do my teleseminars, interviews and meetings.  You are invited to join in! Let's face it, the blogging landscape changes daily.  We need a place to share ideas and find what works.

I will post details of  my upcoming events you can attend online.  The next free teleseminar series will start August 3rd, hosted by Annie Jennings PR.  Details to follow. 

You can listen to the series and post questions and comments in-between sessions.  I'll try to answer them and share the answer with you so we all become smarter along the way.