An interesting email marketing survey was done by Skylist in April. They found that 50% of survey respondents list 'email deliverability issues' as a challenge. This should not be surprising given all the problems with spam. In fact 32% cite 'list turnover' as their greatest challenge. All the more reason you should be launching your business blog.
Blog feeds make it easy for readers to get your information on a regular basis—no hassles with spam filters. The best way to experience this is to set up a free bloglines account and read some blogs on a regular basis. You'll find that the information is 'more interesting' when you seek it out.
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