If you market through your blog to IT professionals you'll be interested in a survey that knowledgestorm conducted of more than 4,500 users of their whitepaper download service. They found that over 80% read blogs, with 18% reading daily; 33% weekly. They conclude that "blogs are not only being read, they are...having signficant influence over b-to-b purchasing decisions"—53% in this survey.
If you were wondering if anyone was paying attention to your blog posts, stop worrying. Not only are more IT professionals being influenced, they are commenting and contributing to blogs in higher numbers as well. The key here is to figure out the right blend of information and product advertising.
I recommend the 80/20 rule. 80% content and 20% advertising. Not just any content but good content. Whether it's an article submitted to EzineArticles.com or a video submitted to http://www.adwido.com.
Posted by: mlgreen8753 | August 14, 2009 at 12:05 AM