I just signed off from the first session of my 3 part teleseminar on Business Blogging. It is a very smart, savvy group. I selected this group based on the fact that they had different types of businesses and very different goals so that everyone would hear a different perspective.
The key takeaway from todays' session is about developing a strategy before you start your blog. Blogging should be treated like every other marketing channel. There is a business reason you are blogging and an outcome you want to achieve. Whenever you think about how your new content fits in, ask yourself what you are trying to accomplish by telling your reader this information.
Technorati tags: business+blogging blog+strategy marketing+channels beginning+blogging blogs
This seminar is a great idea. I would be interested to know your thoughts on:
a. Which blogging platform you suggest (perhaps typepad :) ) and why.
b. Do you thing a biz blog should be part of your website or a seperate domain name.
Posted by: Chad | August 27, 2006 at 05:05 PM
Christine, start with the free sitemeter account to get things started and we can talk about it one to one to make sure you choose the right one for you.
Posted by: Stephanie Diamond | August 25, 2006 at 09:34 AM
Hi Stephanie! I'm confused about the various sitemeter plans. How do you know which plan is best for you? (I'm so new to tracking website traffic, and blogging that I don't even understand most of the language describing the plans!) Thanks!
Posted by: Christine Kane | August 24, 2006 at 04:25 PM