I just signed off from the first session of my 3 part teleseminar on Business Blogging. It is a very smart, savvy group. I selected this group based on the fact that they had different types of businesses and very different goals so that everyone would hear a different perspective.
The key takeaway from todays' session is about developing a strategy before you start your blog. Blogging should be treated like every other marketing channel. There is a business reason you are blogging and an outcome you want to achieve. Whenever you think about how your new content fits in, ask yourself what you are trying to accomplish by telling your reader this information.
Technorati tags: business+blogging blog+strategy marketing+channels beginning+blogging blogs
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