Jupiter Research just published a report that says that 35% of large companies plan to institute corporate blogs in 2006. That's a hard figure to verify. Regardless of the actual number, if you're still thinking about creating a blog for your small business get on with it! The more crowded the field gets, the less likely you are to get noticed.
Two things will inevitably result as more large corporations start blogging:
1. The bar will be lowered—Right now people with important things to say are top bloggers. Soon, we'll be inundated by blogs filled with corporate-speak and weak sales pitches. Blogging will not present the great thought leaders, rather the great revenue leaders.
2. Small business owners will try to copy the style and attitude of the large company blogs—This will provide a new excuse for small businesses to feel inadequate and unworthy of a blog. Of course, this is completely wrong-headed. Blogs need to reflect a real person. I cringe when I hear that people are hiring writers to write their blogs. If you're really, really bad at writing, hire someone to edit your blog so it's comprehensible. If they write it, it's not your blog.
Get started on your blog now, before your mind is clouded by big company blogs.